Better Matchmaking Through Colocation: SNAP Interactive Client Story
Let’s face it, choosing the right cloud services provider can be stressful. In recent years, the market has been flooded with a constant stream of new players, making it all the more challenging to find a provider that’s a good fit for your company's needs. In many ways, finding a managed cloud provider is a lot like dating – most of the options out there are perfectly fine, but you still want to find “the one” that you’re most compatible with and can see yourself settling down with for the long haul.
In the case of Snap Interactive (SNAP), that meant finding a cloud partner that could provide greater control and lower costs. In 2007, SNAP launched its flagship dating app FirstMet.com (formerly AYI.com) and over the course of just a few years its user base ballooned to more than 30 million. But the app’s increasing popularity also brought some IT growing pains. After starting with a few servers, SNAP quickly found itself with 100, so the company switched to a leasing option with a hosting provider. Unfortunately, response times on outages slowed and costs grew. After cutting ties with its first hosting provider, SNAP decided to buy servers and house them with a colocation provider in New York City. When Hurricane Sandy flooded the site, SNAP had to relocate the servers and chose a new provider in New Jersey. By 2015, rising costs at this data centre again prompted SNAP to explore alternatives.
After making the switch to Navisite’s colocation services, SNAP was able to cut its data centre cost by nearly half, while achieving greater control and convenience, as well as seamless integration with TWCBC’s (now Spectrum Enterprise's)network solutions. Now, SNAP has a data centre solution in place that provides the agility to scale quickly and also keep operations running smoothly even if a server goes down.
As with any relationship, finding the right cloud provider takes some time and patience. But understanding your company’s needs and the key factors to consider when choosing a provider is half the battle. Download the white paper, Choosing the Right Cloud Provider, for tips on how to find the one that’s right for you.