Virgin Wines Deploys Navisite’s Managed Hosting and Web Application Support Services to Underpin its Fast Growing Business

Navisite, LLC, a Time Warner Cable company, announced today that it was selected as the managed hosting and managed web application support provider for Virgin Wines, an online boutique wine merchant offering exclusive wines around the clock and on demand to its club members. 

Virgin Wines was established in 2000 under Sir Richard Branson’s Virgin branding and in 2005 it was acquired by Direct Wines. In 2013 Virgin Wines underwent a management buyout from its parent company and, as a result, the online wine retailer needed to replace its existing IT system and find a new provider to deliver hosting and managed application support that was affordable, reliable and could grow with the business. The wine merchant runs their business solely online, as an ecommerce company, and therefore uptime and stability became a key priority as part of their selection criteria for their new provider. After a careful evaluation of service providers, Virgin Wines selected Navisite.  

Navisite provides highly customised managed hosting and application support in addition to colocation and cloud services housed in Navisite’s high security data centres in the UK. Virgin Wines deployed Navisite’s managed hosting and application support to host and manage its web servers, applications servers and database system in February this year. Since the implementation, Virgin Wines has been able to successfully sustain system performance at a constant and stable level, seeing it through its most successful and busiest July since the start of the business. 

Virgin Wines offers an exclusive wine delivery service to its club members; over 95 per cent of its products are exclusive to the business and cannot be found in supermarkets. With the average basket sale at £110, its e-commerce platform is critical to business operations and profitability.  David Wyatt, social media and communications manager, Virgin Wines explains, “As an online service we don’t have that one-on-one client experience like traditional retailers, so the website experience is very important for our clients. As clients increasingly want services on demand, uptime is crucial. If the platform is down then they will just go elsewhere. Even a short outage can impact our profits significantly.” 

As well as keeping the system performance levels stable and the ability to deal with peak times the online wine retailer was also looking for a data centre provider that could be a trusted advisor for the business, and to help them grow their business. Virgin Wines has just rolled out a new gift service aimed at attracting new clients to reach its goal of 100,000 new clients per financial year. This new business push has led to Virgin Wines expanding its services with Navisite with future plans in hand.  

“Since the implementation we have built a great relationship with Navisite. They are always quick to respond to our needs and really understand our business. As we have started to expand our business even further we look to Navisite to help us increase and scale our web service capacity and performance,” explained David Wyatt. “The service has been reliable through our unexpected peak sales in July this year and we have no doubt that this stable and reliable service will continue to run throughout our peak Christmas period starting in late October.” 

“The rapid increase and adoption of mobile technology has created a whole new online client experience. With users able to order what they want, when they want, clients expect services to be available, responsive and secure.  It has been a pleasure to work alongside Virgin Wines to help them provide this service to their existing clients as well as enable them to meet their business growth targets,” Said Sean McAvan, managing director, Navisite, LLC.  “We believe that our expertise in supporting clients in the online retail sector, partnered with our tailored approach, system quality and reliability means that Navisite is an ideal partner for Virgin Wines and other online retailers.  ”  

About Navisite

Navisite, LLC, a part of Spectrum Enterprise, is a leading international provider of enterprise-class, cloud-enabled hosting, managed applications and services. Navisite provides a full suite of reliable and scalable managed services, including Application, Cloud Desktop, Cloud Infrastructure and Hosting services for organizations looking to outsource IT infrastructures to help lower their capital and operational costs. Enterprise clients depend on Navisite for customized solutions, delivered through an international footprint of state-of-the-art data centres. For more information about Navisite services, please visit or

About Virgin Wines 
Unlike supermarkets, Virgin Wines is not about selling big name wines made in huge factories using mass produced techniques. Instead, we sell boutique quality wines produced by small independent winemakers who make their wine for love and not money. We believe in offering our clients exceptional value for money and our wine buyers constantly scour the globe to find the best wines possible. Whether you are looking to buy a case for the first time or prefer to receive regular shipments, we have something to suit you. Oh and make sure you have a go on our wine auctions – you never know you might strike lucky! Please visit


Michele Moore, Text100
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